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Strategic Partnerships: What are some recommended ways to generate leads and establish B2B strategic partnerships to drive sales for early growth?
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Brandon Bruce, COO, Co-founder at Cirruspath answered:

For forming strategic partnerships, we've gotten the best results by doing favors for other companies without expectation of a return favor. Sometimes there isn't a return favor, which is fine. Other times, the favor is a catalyst for a conversation that leads to a great partnership.

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