Co-founder of Cirruspath. We make Cirrus Insight, the #1 app for integrating Salesforce and Gmail.
For forming strategic partnerships, we've gotten the best results by doing favors for other companies without expectation of a return favor. Sometimes there isn't a return favor, which is fine. Other times, the favor is a catalyst for a conversation that leads to a great partnership.
Excellent call, will change my business!
