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MenuHow to be an expert in ads on Facebook
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You shall follow the steps given below to be an expert in ads on Facebook:
1. You shall have a good understanding of your business niche.
2. Start making ad campaigns that are unique and different from other companies' campaign so that you stand out from others.
3. Try to make creative ads that are related to your business which will engage customers and increase engagement.
4. Use Facebook advertising tools like pixel or ad builder for better targeting as well as tracking.
5. Keep track of all your campaigns so that you can improve them according to customer's needs.
Also remember not to spam users with irrelevant ads or coupons but only advertise products/services related to their interests or hobbies! I hope this answer is helpful!
Excellent answer already. I would also add 1) Make use of the free training resources on this topic, it is usually a topic discussed in depth 2) Design and test your ads (in particular, are you successful with generating leads, making direct sales?- ensure that your spend and timing is sufficient for the tests to be representative) 3) Design your sales funnel and update your freebie offerings/lead magnets - adjust them as needed to get to the sales conversion you are looking for 4) if you find out that targeting is not working as you wished, try LinkedIn and Google as alternatives 5) be aware that Facebook does a lot of optimization in the first few days and as you test you want to ensure you can cover this time period with your ad
Some insights can be:
- Maybe you find out you need a certain minimum spend to convert to a sale
- Maybe you find out that you can sell the product not directly well over facebook, but if you ask for an email address in return for a freebie, you get a qualified lead
Please feel free to arrange a call any time for more tailored advice
The best person I have found to really understand Facebook Ads from a numbers standpoint (and success rate) is Gabriel St. Germain.
https://www.youtube.com/c/gabrielstgermain
His channel focuses on e-commerce strategies, but gives you the nuts and bolts of understanding the backend to Facebook ads to really understand if you are targeting your customer successfully and gathering the proper metrics for your campaigns.
Let me know if you have any further questions!
Justin
Related Questions
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Why do sales from my Facebook ads only happen the first few days?
Thank you for sharing this question! The sales usually happen when the ads first run because Facebook knows who the most likely buyers are and once the ads have shown once, you are likely reaching the same people over and over. The ad campaigns I have found that make the best sales are in the format of a post on a page with a lot of social proof. If your ads do not have social proof, then only the early adopters will buy. If your ads have thousands of likes, shares, and comments from a post on your page, then you can count on mainstream sales. If you want to chat more about Facebook ads, you are welcome to schedule a call!Jerry BanfieldJB
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Conversion at the page level is often impacted by who is showing up - and could be indicative of a mismatch between the ads you are running, the audience they attract, and the messaging on the landing page on arrival. You're also asking for both a phone number and an email address - while offering very little information in return - like what cities this is available in - what it costs - how long it takes, how it's different / better than other services in this same vein. Consider narrowing the focus of your ads down to a single city, and then customize the lander to include challenges specific to that city that this would eliminate (the long Saturday lines at XYZ Market - traffic on the crosstown etc) and reference brands and stores they'll know. The more you can make the landing page a reflection of your user and the problem you're hoping to solve for them - the better. Right now, it's not reflective at all - leaving most details to the imagination. Once you've dialed in on the approach in a single locale, you can expand your campaign by repeating the process (still customizing per market). I hope this helps.Ryan RutanRR
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Anyone know if facebook's ad manager allows you to create new accounts with clients credit card or can you only have one account with one card?
I have more than 7 years of experience in digital marketing, managed over $50,000 in ad spend on various social media networks and currently managing over 30 Social media assets for various clients. You can add as many Funding sources to your Facebook Ad account as you want but all campaigns in your Ad account would be charged to the Primary funding source failing which the secondary and so on. The best practice when you have multiple clients is to ask your clients to setup their own Facebook Ad accounts, add their own credit cards to their own accounts and then give General user access to you to enable you to manage their account and create ads on their behalf. Facebook is all set to launch the Facebook Business Manager which according to Facebook themselves would be a way to help businesses and agencies manage their Facebook Pages, ad accounts and payment methods in one place. You can find out more about the Facebook Business Manager here: https://www.facebook.com/help/businessmanager If you have any further questions, I'd be happy to answer them for you here: https://clarity.fm/gs.gill/expertise/use-facebook-ads-to-meet-your-business-goalsGagandeep GillGG
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What will happen if I bid lower than the recommended price for Facebook ads?
It's actually very smart to do it the way you are doing it. We do this all the time and have tested it extensively. What you want to do is to see if your ad is getting enough "reach" at the 20 cent click level. Reach is the amount of times your ad is shown. If there aren't many others bidding, you can bid pretty low and still get lots of reach. However, if your ad isn't getting shown much, you'll know that you should raise your ad price. Make sure you also test using Optimized CPM versus paying for clicks as well. Hope that helps.Phil GrahamPG
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Why are my Facebook and Twitter ads delivering very low impressions?
Your interpretation of Facebook's ad platform is pretty accurate and it may not be the best fit for your purposes. This may not be the answer you're looking for, but I don't feel that traditional FB and Twitter ads offer the quality or quantity of leads you are looking for. Given that you are hyper focused on location, you want to target groups / events / organizations in your area. You are targeting small business owners so you may want to target professional networks like LinkedIn. Posting into local groups or running ads should be more successful than FB and Twitter. You are targeting business minded people while they are on a business minded network. I'm sure you are targeting ad networks because they are automated and light touch. But you may want to look at listing on websites like https://www.sharedesk.net/. Lastly, there's always a good old fashioned Craigslist post! :) If you would like to talk more about your options, feel free to give me a call. Best of luck!Bryce KaiserBK
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