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I want to target my Facebook ads at the behavior category of Big and Tall Clothing, but it's not visible. How can I turn it on?

- I have seen this option shown in other accounts.
- I do not have an American account
- I want to target the USA
- I've looked all over the place for an answer to this.
- If you know how to contact someone directly at Facebook that would help.

Answers

Kane Jamison, Content Marketing Agency Founder answered:

Hey there,

Facebook ad targeting options are always changing, so it's possible that they've removed that Behavior option for a variety of lessons.

The easiest way to substitute this functionality would be to use Interests instead of Behaviors, and go after fans of Big & Tall, Casual Male XL, and other similar retail stores.

If it's helpful, we've put together a complete guide on every Facebook Ad Targeting option currently available at http://www.contentharmony.com/blog/facebook-ad-targeting/ . This page is easier to search than hunting through the entire Facebook ad interface.

Good luck!

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