Question
Hey brilliant SEO consultants!
I'm starting an new open-source, Wikipedia style (editable) entrepreneurship course. All content will be open (not gated like other courses). All content will be long form articles with OC illustrations.
Landing page @ https://valueheads.org, we're pre-launching next week.
=> My question is: What is the best approach to use the course content as an SEO win?
The problem is: SEO ranking requires comprehensive coverage of one topic on a single page vs. a good course needs to be *concise* and only teach what's needed at a certain stage. (correct me if I'm wrong about that with the new MUM algorithm)
The current line of thinking is using "a hybrid approach": The course pages (concise content) will be the Auxiliary articles, built around more comprehensive Pillar articles that are SEO targeted. Duplicate/thin content can be "noindex".
Is there a better way to do this? If you think so, please let me know and let's get on a call.
Cheers,
Amer :)
Answer
In my experience, for non gated content, going back to the basics works best.
Brainstorm all the keywords you want to target. Use tools to figure out how easy/difficult it is to rank for them. Place them strategically.
Making your content concise but highly relevant works best. Try building quality backlinks and don't forget the internal links.
Study semantic SEO and learn how it works.
Hope you found the answer useful. If you have something to discuss, feel free to talk!
