I have a collaboration proposal that I'd like to present to management in the hotel industry, but I'm not clear on the type of expert I'm looking for

I have a niche travel app that is fairly new, but has a consistent user base and new downloads on the daily. I'd like to present a proposal to hotels, which would benefit them with increased occupancy while also benefitting the app user base. However, I first need help in narrowing down who I'm looking for as an expert. I'm unsure of the title I'm looking for as well as the credentials.