I have a collaboration proposal that I'd like to present to management in the hotel industry, but I'm not clear on the type of expert I'm looking for

I think a better question would be to understand why people are cancelling after making a booking? Are you catering to business travelers whose schedules may change? (no amount of cuddling will save all sales) Are you catering to vacationers who might find better deals elsewhere? (appeal to their frugality with special non-flexible offers) Take a page from the airline industry, perhaps simply offer different rates with different options. Cheaper rate is pre-paid and non-cancellable, higher rate has full flexibility. Then you can more narrowly focus your efforts on cementing the 'flexible bookers' while you've already collected on the more frugal folks. Cheers Feel free to book a call if you'd like to chat. David Barnett

Good question. I wouldn't be worried about litigation. Your (normal) worst case might be penalties from the OTA, a difficult ongoing relationship with their Market Manager and perhaps listing removals. All independents can find ways to reward their most loyal clientele, without market visibility. Happy to discuss this briefly over a call to share the tricks.

Happy to help with this and can probably bring lots of ideas to the table. Also, since LOCAL is the focus, you can't just use digital. Most of your bookings are going to come from local non digital marketing, but they will coincide with the digital marketing you do. The efforts need to be combined for effectiveness. If you are interested in a call please send me link to hotel's site so I can research before hand. OTA might not be the way to go. Happy to hop on a 10 minute free call to discuss further to see if there is a fit.

My family is in the hotel business. I can tell that we would have absolutely no interest in doing this. We make sure out employees look after our property and provide great customer service. We do not have down time for them. We run a tight ship. The liability and other headaches that come with what you propose is incredible. The only thing we would consider doing is using one of our banquet facility rooms as a senior day-care center from 9am to 2pm Mon-Friday because a company would be paying us for the space and food. Everything else is on them.

Validation and monetization - two great questions. See some great tips on how to do validation in this answer: https://clarity.fm/questions/6423/how-do-you-do-market-research (happy to help you plan your specific validation process) Regarding monetization - the most suitable business models in this case would be commission / intermediate fee taken from either the advertisers or the owners of the advertising spaces (spas, coworking spaces) or both of them. Good luck I've successfully helped over 350 entrepreneurs, startups and businesses, and I would be happy to help you. After scheduling a call, please send me some background information so that I can prepare in advance - thus giving you maximum value for your money. Take a look at the great reviews I’ve received: https://clarity.fm/assafben-david