Question
I'm based in the UK offering personalised Jewellery and gifts, I'm taking around £7K a month in revenue, hardly doing much marketing due to investing in marketers who claim they can hit high ROAS and unfortunately are miles from their target, any ideas on how I can increase Revenue?
Answer
Hi there, great to see your organic growth. Investing in to marketing doesn't really translate into invest in to marketers. You yourself can learn tactical ecommerce marketing & getting going with channels, media strategies & spends that would deliver a positive RoAS. Defining right TG is much, this where really you would work on personas that needs to be targeted across the funnel : Awareness >> Consideration >> Action for creating & retaining customers for your business using the right marketing channels & communication.. These are some of the potential strategies with which could take your Jewelry eComm to the next level. Hope this helps. Thanks.
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