You will have to first establish the target audience for the business according to the medium of marketing on social media your aiming to use.
Strategically it would be of better effort to fast publish the exact type of business, nature of business and the goals of the business.
If the business is short term goal oriented or long term as well even the structure of engagement with your clients will matter.
The branding strategy is also another code of marketing that appeals and creates easy flow of whatever the product your marketing to the world.
You can achieve this through calculative awareness policy that I can teach you on a phone call. you can book me am available anytime.
Thank you