Question
I have a marketplace selling digital/online only startups and businesses, would like to know best business model/how to monetize it.
Should I charge per lead? Or per successful sale transfer?
Answer
If you are not involved in the valuation and/or due dilligence of any of this businesses, then you should only charge a % of the sale. In other words, if you are bringing together buyers and sellers, you could monetize by charging a "referral fee" that usually ranges between 3-7% of the closing price.
