It may be about transforming your skillset into a product or a new product that can help customers to design to win.

When you seek to learn "how-to" for the above subject, avoid a linear approach as there is no clear "how-to" available in the market.

You may think the product is ideal now, but the next moment you may change your idea. Moreover, you probably hesitate to invest in product development due to high cost as you don't know whether the market exit or not. Uncertainties ahead and unable to detect the correct trend make it hard to decide.

Lastly, many people always overlook this "shortage of time available to execute current projects while developing a new product".

There are a few important areas (but not conclusive) you need to skill up: 1) marketing, 2) product development, 3) technology management, 4) understand mega/ micro-trends, 5) know how to choose a direction, 6) build business model, 7) Agile management, 8) design or design similar thinking mindset, 9) prioritisation, 10) automate current business

The above are conclusion made is based on me helping 400+ companies to grow. Hope it is useful to you.

Please contact me for clarification if you need it.