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Therapeutic Massage: Want to market massage business with Groupon but we do outcalls and do not have a location. What do I do?
AM
AM
Ali Maadelat, President at The Lorenz Marketing Group answered:

I would be VERY careful running groupon deals, as you can end up with your feet over your head insanely quickly.

Generally, groupon requires a roughly 50% discount off your MSRP to run the "deal."

So if you charge $65/hr it becomes ~$30.

On top of that, Groupon takes approximately 50% as a commission.

So, your $30 now becomes about $15.

The trick is to 1) upsell the hell out of people to build up more profit. 2) make sure it's not super easy for people to redeem their groupon.

Your situation is like the worst groupon situation: you make it extremely easy for them to redeem and make little profit. You couldn't even pay for gas to get to them with the income from it.

There are way more effective ways to increase sales. If you're looking for some advice, feel free to set up a call.

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