Question
Hey,
I am actually struggling with the worst issue a founder can face, not knowing the unique value proposition of their product.
I am building RealTalk (www.joinrealtalk.co), a peer support app that is similar to a social media platform without the concept of likes, followers, comments.
In short, it is a platform for people to express their thoughts, feelings, etc. in the form of a post. The posts do not have any CTAs like like, comment, etc. that can be used to judge a person. Instead, comments are replaced with an option to DM the person.
Therefore, RealTalk is basically a feed where people share their stories, and interested peers can directly message the user to engage in a meaningful conversation.
The 2 value proposition that comes up and creates confusion are:
1. Is RealTalk a platform that allows people to share whatever they wanted to with the freedom of not being judged through numbers (number of likes, comments, followers)
2. Is RealTalk a platform where people can express their thoughts, feelings, etc. and people that relate or understand, can directly message the person to initiate a conversation. Usually, it is the other way round, where we have to find someone who understands to listen to us.
I am really confused as to which one of the above, is the actual UVP of RealTalk. Will really appreciate some help.
Answer
Hello Ansha.
I help increase sales through customer success.
This is a nice idea I think.
I also think you have a pretty good idea of the canvas of your 'UVP'.
What you need I felt is an MVP - minimum viable product. You have to create a first cut working model of the platform and validate it with users. Kind of do 'design thinking'. This will help you fine tune the 'VP' based on actual user experience and needs. It could also indicate to you how 'viral' is it going to get.
As for your VP being 'unique' many other factors come into play. It is not that anyone cannot copy this idea or even come up with it on her own. So how fast can you go 'viral' and add a lot of subscribers is also going to determine success. My personal view - I do not think Facebook is unbelievably unique in features or idea. But it is unbelievably unique in scale. So lot of it has been virality and lot of it great execution, IMHO.
I hope this helps. Let me know when we can talk.
All the best.
