Social media automation is using software tools to handle some of the time-consuming tasks involved in maintaining a professional social media presence. For instance, scheduling posts ahead of time, curating content for republishing, triaging routine customer queries, and producing analytics reports are all examples of social media automation. However, not all social media tasks can or should be automated. Integrating social media automation into your workflow can take a bit of initial legwork, especially if you are used to doing everything yourself. Cross posting the same text across all your social accounts might save a few minutes, but the cost in credibility is high. Instead, take the extra time to adjust your message for each platform’s audience.
You can read more here: https://blog.hootsuite.com/social-media-automation/
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath