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Business Development: Industry giants vs your startup Competing with established companies that are orders of magnitude larger can be daunting. How can you succeed?
JS
JS
James Samuels, Predictable and profitable revenue growth answered:

Hi. You may not appreciate it, but you probably have more advantages over enterprise competitors than you think! Focus on providing a more personalised service, be more responsive, leverage your specialist expertise and what-ever you can do to be different. Take your time and carve out your niche. Don't forget, your competitors will spend money to raise the profile of their solution which creates a wave of interest for you too. Place ads next to theirs. Create more impactful content than they do. Get exhibition space opposite their stand. Contact the bigger players and offer a complimentary service (you'll be doing them a favour!). Not everyone wants to engage with the global leaders, many people are looking for a specialist provider. Good luck!

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