Our product is a turmeric latte mix but many people have not heard such a product exists or don't know the health benefits our latte mix can offer them. The product has also been given poor visibility and the retail outlet management has no incentive to shift your product to an area with more visibility.
There are three questions to answer:
1. Are you selling a wonderful product or selling something people know and wanted to have?
2. Turmeric more valuable or the latte? What values are you driving? You are looking for customers to take latte enjoyment or turmeric for health or both?
3. If to bring the wonderful product to a market that doesn't know your product and thus shows no interest in it, how much money you have?
If the answers for all the above three questions are unfavorable, I am very sure you had failed to have your product-market fit. Then your challenge is not above how to increase sales but how to sell the right product to the right customer.
Feel free to contact me if you need help.
Hi, I can help your through a proven 5 step process and questioning tecniques,so that you come to your own workable options for what you want to achieve
So there are two simple ways to drive sales in grocery when you don't have a dedicated following.
1.) Samples/Demos - right now during COVID that's not a great option, but once we get back to normal it's a phenomenal way to get some exposure. Make sure to take lots of photos from the experience and get customer quotes that they give you permission to post on social media. Just reach out to the purchaser or manager to set up a date and time where you can set up a booth.
2.) Provide your own marketing materials. This one is a bit of gamble. Half of the time they end up in the garbage. But if you can provide them with an aesthetically pleasing display stand or little infographics they can post, it can go a long way.
There are other tips and tricks, but these are some of the most common.