To find unicorn-worthy ideas and models, apply the startup studio framework. Because that will help you to explore all angles and you will discover a lot of potential opportunities. Better to have lots of ideas upfront, so you can properly rate them and find the top 1-3 that suits you best.

Go through these questions, steps:
1. What is the most desired, biggest vision you want to achieve? What is your most desired "final feeling", that drives you?
2. Gather all the markets, technologies, trends and topics that interest you. Explore these shortly.
3. Assess where you are: what is the market or topic where you achieved past successes? where is your network? what unique skills you have access to? what is the capital you can mobilize to build a new venture?
4. Identify your most important values, circumstances, constraints, that you are not willing or able to change.
5. Which are the top 3-5 businesses that impressed you in the last few years? Why?

At the intersection of these, there will be still multiple markets, trends, ideas. You can judge and sort them by:
- gut feeling / alignment to your personality
- size of the market, the opportunity
- barriers to entry, e.g. capital needed
- timeliness
- feasibility
...

I love to do these brainstorm sessions. We used this approach when launching our startup studio in 2015 and creating our batch of first 12 startups. Give me a call if you want me to drive forward the discussion.

Let's rock 2021 and beyond!