The most promising thing you can do is build a fanatical brand that consumers love and are die-hard fans, so much so, that they gravitate toward purchase and then sharing those purchasing decisions with friends and family. Integrated marketing communications teaches to start with the brand and work your way back to the consumer through thorough marketing research techniques. Your strategy to start a promising business model would be to have fun and come up with an outrageously creative and revenue-dtiven idea.