The first you want to do before anything else is determining who your customer is... Develop a persona that tells a story about your "average" customer... This helps you answer questions for your marketing strategy like : what they might want? Expect? Who they know? How often would they use? What your wording should be? Are they ultimate decision maker? Etc... Once this persons is built then start thinking about what channels this persona is more attracted to....bill boards. Blog, Twitter, Facebook, Google+ , etc...

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