Question
I acquired an online B2B business about a year ago. The original owners created the website with a .co extension and made patchwork updates over the years. I subsequently purchased the .com domain and have it redirected to the .co domain.
Fortunately, most of our business is generated through referrals and paid ads, but I'd like to improve our SEO. Based on an audit, I found that we have some pretty big hurdles to overcome such as an 8-second load time, 400+ pages (mostly redirects from their original website with poorly performing content), and a very low domain authority.
My question is whether I should build a new website on the .com domain that I currently have redirected to the .co domain (and reverse the redirect). Is it worth it to give up the age, limited domain authority and organic traffic (albeit very low) of the .co site to have a faster, more user-friendly .com site?
Answer
Random marketing tip.
In the old days (1990s) we all registered .com + .net + .org domains.
Thinking was brand protection.
Then... we call figured out... the majority of people always append .com to a domain, independent of the TLD (net/org/info/co/whatever)...
So we all let our other TLD domains expire... hoping... praying... breaking open the champagne anytime anyone registered another TLD trying to shop/scam/skim traffic + cash from our brands... because we knew...
All the money they were spending drove traffic to our .com site.
Ah... Good times!
So, best cashflow will be to stick with .com TLDs + pray people promote some knock off brand on some other non-com TLD.
