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Concert Promotion: What is a good way to find investors or raise money for a concert?Also how should I go about learning the business of organizing/promoting concerts?
KL
KL
Ken Lingad, CEO and Business Relationships Engineer at 1680PR answered:

As my company works heavily in the Nashville live entertainment arena (Marathon Music Works, Grand Ole Opry, CMAfest, etc.), I would have to agree with former advisors regarding starting smaller and growing as you have more experience under your belt. Start promoting smaller club entertainment and build a network and history. An internship with a live events-specific focus would be great, but interns in Nashville and LAX rarely see the mechanics of the bigger picture, and are largely relegated to tasks that frame them within a particular silo or vertical. Regarding investments, at the college scene level (meaning bars that cater to college-age demographic and campus venues) it would be a good idea to work with your university's NACA reps to develop some knowledge of how buyers operate and leverage outside sponsorships like soft drink companies, etc. Hope this helps. Obviously, I'd be happy to field a call from you to help out. Best of luck!

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