To connect with commercial business owners try to find the list of contacts. Then search for the best and experienced business owners in this field. To connect with them initially, always call first and try to set an appointment before going there. It will save you a lot of time, especially if you are saying that the business owner is not there.
2. Depending on your company profile, you could associate yourself with a larger company. For example, if you are an IT consulting company and specialize in Telephony, you might want to present yourself as Cisco partners. They tend to be more receptive to such names as they have already engaged with these brands rather than accepting a call from another unknown company trying to sell them something.
3. Calling after working hours will help.
4. Be extremely confident when dealing with the receptionist. Act as if the business owner is expecting your call. Try to suggest that during your conversation with the gatekeeper.
5. If e-mail is available, sending an e-mail 1-2 days before making the call will help.
6. Ensure that you never sound sales. Have a more helping approach and try to establish a report first rather than start with your sales pitch.
7. Never disclose the reason of your call to the receptionist or someone else.
8. Always try to find out their name before calling them or visiting them. You will give the impression that you know them and it will facilitate your access to them.