Question
I've done over 400 free speaking engagements for corporations, in exchange for the opportunity to promote my services (personal training). Now, I'd like to start doing paid speaking gigs. I've done 4 paid speaking engagements in the past, but they kind of just fell into my lap. I'd like to be more deliberate about it.
Answer
Read Allan Weiss - he has sales processes for consultants - one of which is getting speaking engagements.
Specialize - specialize - specialize. Be really clear on what people get out of your speaking that is special to you (they can't get it anywhere else). Join associations and give a free 20-minute teaser and then at the end that you go into more detail at your speaking sessions (which you can rent a location and charge admission or solicit companies to have you come in).
Good luck!
