I can only talk from my experience which is with eCommerce company, but the way I see it Google & Facebook needs to be approached from a different perspective:

- Facebook is perfect if you have a brand that is "exciting" where you can create video or image that will make people react and learn about your products. Maybe a how-to video, or a customer testimonial talking about your product for example?

- Google on the other end is better when you are selling something that people search for. For example, if you are a startup company selling notebook, a lot of people will be searching for that on Google so it's easy to appears at the top of the search result and get this search traffic.

Most of the time you will have a "main" traffic sources and other complementary. For me it's Facebook 90% and Google 10%.

I'd like to learn more about your startup and the field you operate so that I can give more actionable advice base on your situation.

I'm new to Clarity, but check out some of the good reviews I received so far: https://clarity.fm/xavier-cl/reviews

Cheers! 🥂