How many ratings will you give to Issuewire as a free press release distribution service?

Most people -- regardless of their company or product -- go about attracting press the wrong way. The publications exist to provide value to their readers and increase their own readership. Rather than proclaiming how your product is the most amazing thing since sliced bread, think about it from the publication's point of view. How will YOU help THEM solve a problem for THEIR readers? Secondly, do your research on which author/contributor/editor/writer to contact. Not all cover the same topic, nor do they all have the same interests. What may be appealing to one may look like spam to the next. Understand who on staff covers your industry or similar products. Look at what features they highlighted in other product/service reviews; these are the issues they feel are important to their readers. Help them solve THEIR problem and they'll write about you all day long.

Hello! First, you're going to have to spend some time researching your targets. You can go for the typical outlets that feature startups, but I think you'll find great traction if you start researching bloggers that are in the healthy food space. I would also spend some time researching who has covered your competitors, who might be healthy snack subscription services such as Urth Box, Healthy Box, Graze, etc. You can use a tool like Buzz Sumo (buzzsumo.com) to see what publications and AUTHORS (this is the most important part) have covered their launch or anything related to them. The authors are extremely important because often times they have their own personal blogs, or they write for multiple places. Once you find the authors you want to target, get to know them and engage with them. I have a lot of tips (and also a research spreadsheet as a resource) that you can find in these two places: Post: http://www.copyblogger.com/stronger-outreach/ Resource For Research/Tracking: http://t.co/89AER7pUBW As far as an example email, something like this might work for a food blogger, customized for each person and in your own voice. Never, ever send the same exact pitch to food bloggers, and make sure you research their temperament before reaching out. You'll want to get to the point, but make sure they know that you appreciate their blog, them, and what they've written about. Also, make sure you're following them on their various networks and that you've engaged in some way with them. This may take some preparation but it's worth having that warm touch before reaching out. Also make sure they're open to accepting pitches. Some explicitly state that they're not, and you should honor that. ---Hi [name] <-- always address by name. I'm [your name] and I'm the founder of [company name], which is a healthy snack food subscription service. We [name competitive differentiator here] and I'm hoping to help spread the news of its launch to the food community. I was looking through your blog/site/publication and I noticed that you've posted about [something related to your area - healthy snacks, healthy recipes, quick bites, etc - share link] and [share why it was important to you - maybe their post talks about one of the reasons you decided to launch the company, etc]. Do you feel as if [company name] would be a good fit to share with your audience? We'd love to share a promotional code with your readers so that they're able to get the first month free and test out the snacks. Thank you so much for your time! ---- As far as reaching out to bloggers that have covered competitors, that's another beast, because you have to be respectful in how you approach it. If you have the resources, you can always write a post that discusses something in the health space related to food, including (proven) scientific facts, with visual "fact cards" that can then be pitched to a bigger news outlet. That's just a very loose, general example as more research is required to figure out what will resonate with that crowd. It's also something that I could brainstorm and cover in depth on a call. I'm always available to chat via Clarity. I've executed outreach for a lot of product launches in the past and I'm happy to chat about this. Have a great day!

With PR, it should always be about finding people who are genuinely interested / excited about what you're doing, so I would suggest targeting those people regardless of whether they are nice, hyper-local, or broad. Leave no stone unturned but it really depends on what you can use as a hook, which without understanding where you're exactly at, can't help beyond this general advice. One thing I'd add as a note of caution is that if you're not already trending towards 100,000 installs since US app store availability, it's going to be very difficult to get press coverage absent a very unique hook. Happy to talk to you to try and help identify what hooks you might have. Best of luck!

Very simple, when your investment in PR gives you positive ROI. How to do it - you need to learn how to evaluate PR from two aspects - a. convert all business information into the financial term of costs and benefits and perform a costs and benefits analysis. b. a major milestone can be achieved or an obstacle to be overcome when applying the PR. "The goals and methods are always clear and straight forward but the paths/ journeys are always curving"

Why are you adamant about press releases? They are by far the worst conversion rates {unless you're a household name like the post or fool} for businesses. For our evens we do sometimes send out PRs but locally only and to those writers we know. Which is key. Also making it easy for them to pick up. {copy and paste for them} For growth hacking leverage cohort analysis, Twitter and Facebook. Create a meetup. Offer affiliates... Press releases are slow moving marketing steps that take away control from your business and gives it to an editor. Never lose control of your marketing. Humberto Valle Unthink Strategy