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MenuHow many ratings will you give to Issuewire as a free press release distribution service?
There are so many press release submission sites. They offer both paid and free service. Recently, I've come across this website. I have noticed they provide both paid and free service. Should I go for free pr submission on this site? Please give me proper advice.
Answers
Press release sites have always been so-so for me. I've used PR Newswire in the past and have had success with getting the release picked up. If it's a well-written press release with an interesting hook, you can definitely get traction. The question is what is the traction for and does it actually convert into sales.
So I'd say it depends on your goal – if all you care about is eyeballs and your press release is good, go for it. But make sure you've thought about how best you can spend your time/money to make sure there's not a better outbound approach you could be taking.
Related Questions
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How do you attract the press to write articles about the launch of your product?
Most people -- regardless of their company or product -- go about attracting press the wrong way. The publications exist to provide value to their readers and increase their own readership. Rather than proclaiming how your product is the most amazing thing since sliced bread, think about it from the publication's point of view. How will YOU help THEM solve a problem for THEIR readers? Secondly, do your research on which author/contributor/editor/writer to contact. Not all cover the same topic, nor do they all have the same interests. What may be appealing to one may look like spam to the next. Understand who on staff covers your industry or similar products. Look at what features they highlighted in other product/service reviews; these are the issues they feel are important to their readers. Help them solve THEIR problem and they'll write about you all day long.SN
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Should I submit my press release on Issuewire?
https://NewsWire.net is cheap with massive reach, including indexing in Google News.DF
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I am launching a food subscription service for healthy snacks. How do i reach out to bloggers/media to get featured?
Hello! First, you're going to have to spend some time researching your targets. You can go for the typical outlets that feature startups, but I think you'll find great traction if you start researching bloggers that are in the healthy food space. I would also spend some time researching who has covered your competitors, who might be healthy snack subscription services such as Urth Box, Healthy Box, Graze, etc. You can use a tool like Buzz Sumo (buzzsumo.com) to see what publications and AUTHORS (this is the most important part) have covered their launch or anything related to them. The authors are extremely important because often times they have their own personal blogs, or they write for multiple places. Once you find the authors you want to target, get to know them and engage with them. I have a lot of tips (and also a research spreadsheet as a resource) that you can find in these two places: Post: http://www.copyblogger.com/stronger-outreach/ Resource For Research/Tracking: http://t.co/89AER7pUBW As far as an example email, something like this might work for a food blogger, customized for each person and in your own voice. Never, ever send the same exact pitch to food bloggers, and make sure you research their temperament before reaching out. You'll want to get to the point, but make sure they know that you appreciate their blog, them, and what they've written about. Also, make sure you're following them on their various networks and that you've engaged in some way with them. This may take some preparation but it's worth having that warm touch before reaching out. Also make sure they're open to accepting pitches. Some explicitly state that they're not, and you should honor that. ---Hi [name] <-- always address by name. I'm [your name] and I'm the founder of [company name], which is a healthy snack food subscription service. We [name competitive differentiator here] and I'm hoping to help spread the news of its launch to the food community. I was looking through your blog/site/publication and I noticed that you've posted about [something related to your area - healthy snacks, healthy recipes, quick bites, etc - share link] and [share why it was important to you - maybe their post talks about one of the reasons you decided to launch the company, etc]. Do you feel as if [company name] would be a good fit to share with your audience? We'd love to share a promotional code with your readers so that they're able to get the first month free and test out the snacks. Thank you so much for your time! ---- As far as reaching out to bloggers that have covered competitors, that's another beast, because you have to be respectful in how you approach it. If you have the resources, you can always write a post that discusses something in the health space related to food, including (proven) scientific facts, with visual "fact cards" that can then be pitched to a bigger news outlet. That's just a very loose, general example as more research is required to figure out what will resonate with that crowd. It's also something that I could brainstorm and cover in depth on a call. I'm always available to chat via Clarity. I've executed outreach for a lot of product launches in the past and I'm happy to chat about this. Have a great day!SV
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What's the right type of journalist to pitch our startup story to?
Start from the user: resident homeowner. * Are you looking for people who are in a specific context, doing a specific action? For instance if they install a new alarm system, are they are more likely to use your app * What do they read in general? * Where do they go for articles when they are in their 'my home' context? * What do they look at or read after they installed the alarm system? The answers to these and further questions will help you identify the right segment.PK
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How can I get in touch with journalists at top publications that would help me write an intro for my startup?
Some suggestions on how to pitch to journalists: 1. Pitch with a very interesting sentence headline (the title and headline needs to capture the journalist's attention and interest) 2. Convey an interesting storyline or something that is impactful. Everyone likes a good story. 3. Be concise and use associations that journalists can relate to. E.g. maybe your startup is the Uber for X or Airbnb for Y. Some suggestions on how to search for jouralists: 1. Search for big publication's twitter account and find associated journalists' twitter handles. Send a tweet to the journalist. Concisely summarize your pitch in 140 characters. 2. Search for big publication's LinkedIn account and find associated journalists' Linkedin profiles. Send an Inmail. Refer to previous section on best practices in pitching.JY
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