How can I improve my landing page?

I think I get where you are going with this. Your company buys products/merchandise from people looking to sell that merchandise. Example: Amy has a printer and she is looking to sell her printer. She does not know where to sell her printer so she Google's, "Where can I sell a printer" and you want your landing page to surface specifically for that product. This is an excellent growth tactic and one that can be extremely effective. First, I would start by creating a general template for this set of pages including everything except that which would be specific to a specific category. Then I would go down a level and think about how you could speak specifically to each category. Example: Instead of saying something general like, "XYZMarketplace has bought 100,000 products this year" I would be targeted on exactly what they originally searched for. So this could be along the lines of, "XYZMarketplace has bought over 1,000 printers this month" or "Sell Your Printer in 5 Minutes". This talks directly to what they are searching for. Often times companies stop there and after a user clicks your CTA (call to action) the user is pushed into the standard onboarding flow. This often leads to a higher drop-off rates during onboarding. I would suggest that you customize your onboarding flow for that specific category. Example: The user that was searching for, "Where can I sell a printer" and landed on your printer landing page liked what you were offering and clicked the CTA of "Sell My Printer Today". Now you may have an onboarding workflow that says, "We are thrilled that you decided to sell your printer on XYZ. What type of printer do you have?" Then use icons and images, to take them through the decision tree. This does take more work than having just one generalized onboarding process, but it will greatly increase your conversions. The tools I would use to do this is a combination between Unbounce and Optimizely. They both are going to be hugely beneficial. If you are looking for a free alternative, I would suggest Google's little-known option called Google Experiments. This will get you started, however, based on what you are looking for it may not be powerful enough to effectively manage the number of A/B tests and landing pages you would be doing. In regards to spam, it is highly unlikely your pages will be marked as spam as long as your pages contents are considerably different. If you duplicate the product specific landing pages and only replace the instance of the product then you are running a significant risk. If you actually speak to the differences beyond the product name you will not have this problem. I would love to chat with you further about this. Here is my Clarity.fm VIP link for a free call. https://clarity.fm/lipmanb/vip/t

Hi Kristin! So, I take it you have your firstnamelastname.com AND firstnamemiddlename.com You can really go either way. However, whichever way you go, it needs to be on all of your branding. For legal stuff, contracts and etc - you will need to include your last name. So even if you use Kristina Blair everywhere, for legal stuff, you can add your last name so that it's Kristina Blair Colpitts. Hope that helps! Let me know, Nicole

Here is your 1-2-3 Punch answer 1. Use unbounce to make the page and select the best template for you from their template library here http://unbounce.com/landing-page-templates 2. Once setup make sure the leads are going into some sort of CRM system so you can make the most of them personally I prefer Salesforce. 3. Track what's happening on the page with Google Tag Manager + Google Analytics + Crazy Egg (or Session cam) Google analytics will tell you the data about the technology used, browsers sizes, time on page and crazy egg will give you heatmaps of what people did on that page. Based on that information tweak your landing page until it gets to a point that it's converting at around 1:5 (the $1 you spend on marketing should be making $5 in sales). My personal ratio is 1:10 but I know way more about split testing then can be explained to you in a simple reply. 4. I Know is said 1-2-3 Look at google analytics data is the bounce rate high? make the page faster split test different Call to actions. Don't stop testing till you hit your preset benchmark. Josh

From my own experience I would say so. Technically platforms like Instapage, which I have extensively used, do have an SEO feature built into them, although I really don't think they work - is very basic and any good SEO person would know that meta tags and key words are only the tip of the search iceburg. Landing pages should always be a/b optimized, if you can pull that off yourself without these platforms then go ahead because ultimately you can customize to full seo needs.