Should I submit my press release on Issuewire?

I'm a young guy and startup entrepreneur. Recently I got myself into Inc., Fast Company, HuffPost, Entrepreneur.com, and Forbes. I essentially found writers/contributors who write about topics similar to my website/product. Then, I find them on linkedin, twitter, or find their email and reach out to them with a personal message and a call to action. There are a ton of options for you, including hiring a PR firm to help you, but I wouldn't recommend doing that. There are plenty of ways that you can get yourself into large publications or find others ways to get yourself social proof. I'll also make a few introductions for you, if I can. If you want, request a call with me and walk me through your website and I'll give you actionable steps you can take to get in publications. I cal also tell you how to begin creating shareable content that will help you grow. I created BIZFIT2015 (google it and you can see what I've created). I'll refund your $$ if you don't think I helped much. No questions asked. I'll also give you email support/coaching for free to help you out along the way.

Some suggestions on how to pitch to journalists: 1. Pitch with a very interesting sentence headline (the title and headline needs to capture the journalist's attention and interest) 2. Convey an interesting storyline or something that is impactful. Everyone likes a good story. 3. Be concise and use associations that journalists can relate to. E.g. maybe your startup is the Uber for X or Airbnb for Y. Some suggestions on how to search for jouralists: 1. Search for big publication's twitter account and find associated journalists' twitter handles. Send a tweet to the journalist. Concisely summarize your pitch in 140 characters. 2. Search for big publication's LinkedIn account and find associated journalists' Linkedin profiles. Send an Inmail. Refer to previous section on best practices in pitching.

Very simple, when your investment in PR gives you positive ROI. How to do it - you need to learn how to evaluate PR from two aspects - a. convert all business information into the financial term of costs and benefits and perform a costs and benefits analysis. b. a major milestone can be achieved or an obstacle to be overcome when applying the PR. "The goals and methods are always clear and straight forward but the paths/ journeys are always curving"

Start from the user: resident homeowner. * Are you looking for people who are in a specific context, doing a specific action? For instance if they install a new alarm system, are they are more likely to use your app * What do they read in general? * Where do they go for articles when they are in their 'my home' context? * What do they look at or read after they installed the alarm system? The answers to these and further questions will help you identify the right segment.

Why are you adamant about press releases? They are by far the worst conversion rates {unless you're a household name like the post or fool} for businesses. For our evens we do sometimes send out PRs but locally only and to those writers we know. Which is key. Also making it easy for them to pick up. {copy and paste for them} For growth hacking leverage cohort analysis, Twitter and Facebook. Create a meetup. Offer affiliates... Press releases are slow moving marketing steps that take away control from your business and gives it to an editor. Never lose control of your marketing. Humberto Valle Unthink Strategy