Hi.

Decide based upon your business plan. What is your sales target for say next two years. What are the gaps. What is the best way and best product market fit to meet that gap.

Assess how many additional customers, opportunities and prospects you need, and which market.

Then get into marketing.

If your run rate will get you the number then focus on existing and visible potential customers. If your capacity to follow up is x then generate x amount of leads.

All the best.