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Marketing Strategy: Can someone here help me how to do some target marketing ....
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Serena De Maio, Your Tell You Like It Is Marketing Expert, Award-winning Marketer, $30M+ in Managed Ad Spend. answered:

It's all about the return on investment or time spent. Maybe meeting face to face buyers is more effective than participating to an industry show or magazine where you could present your product.
Have your tried to measure that?
Serena

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