Loading...
Answers
MenuJoint-venture, white labelling or direct sales? New hardware entering into an established market.
Answers
The answer to your first question is pretty simple. Basically you are talking about doing an exclusive deal on a (hopefully pattented) item, or just slapping another companies logo on an item which would be a custom label or private label. White label usually refers to SaaS.
Cases are all around you. This just happened to me at Walmart. The Ragu brand and GreatValue brand were right next to each other and were in the same jars. Ragu more than likely did a private label spaghetti sauce for Walmart's GreatValue brand. You can also Google - "top private label brands" or other variations of this search phrase.
Hi.
Do a SWOT of your business and it will help you get answers.
Also draw out scenarios in each case of business projections over 3-5 years and compare based on rates of returns, risk and investments etc. to decide.
Let me know if you need help to think through.
All the best.
I'm a corporate development expert with 30 year's experience in partnerships, JV's, sales channels, product development and marketing.
1a) Jargon would be "integration partner", integrated component provider, or "ingredient brand". There are a bunch more depending on how you want to position things.
1b) Needs some clarification. If you mean you are selling a pre-manufactured, complete product that is being branded and re-sold by another company, that would be a white label manufacturer/provider.
Examples of these arrangements can be found two ways.
Subscribe to an industry research report that focuses on sales/revenue statistics (Gartner may be a source for this) or work with a consultant or someone like me who has put together these types of channel partnerships who can provide some projections based on some basic assumptions from you.
Happy to help you in this area, quick chat or a project. Feel free to connect.
JC
Related Questions
-
What is a good strategy to find new customers, either B2B or final customers?
Find organizations that are already sponsoring or buying gamification for their online marketing, and approach them. If you make gaming apps, look at who is already promoting their products or services through similar means. You have a common issue here which is this: for most prospects, you'll have to make TWO sales. I dislike this situation and avoid it whenever I can. First, you must sell them on the *idea* of your solution ("This game will help you increase customer involvement and retention, and convert into more sales".) Second, you must sell them on the idea of *you* as the solution provider. I look for situations where there is only the one sale to be made: you as the solution provider. If you have to sell them on the original idea, it's too much work. If they're already using these media to reach their target market, they already know its value. You don't have to sell them on that. You just have to get their attention and assure them that you will get them results.Jason KaniganJK
-
My company is growing and expanding.. do you suggest franchise or partnerships?
Can the model be franchised? Are your margins large enough such that a franchisee will be able to make a profit AND pay your franchise fees? If you go down the franchise route, you will be changing the nature of your business from being a gym operator to being a franchisor, or seller of business systems. Do you have your systems perfected to the point where someone will pay for them? Do you have the resources to start supporting the needs of franchisees? What kinds of needs will they have? Coaching, support, etc. They will be expecting innovation in marketing and product delivery from you. Are you prepared to sell off your existing locations as franchises and focus solely on this new business model for yourself? In 2007 I owned a small business with a partner and faced the same question you are now. In the end we decided to sell our operating company and sell the IP within our systems in a 'do it yourself business kit.' It's worked brilliantly because we required no further investment but get a cash flow from the materials. If you'd like an idea of how to format an attractive franchise opportunity. I recommend my recent book Franchise Warnings. Available from Amazon.David C BarnettDC
-
What are some recommended ways to generate leads and establish B2B strategic partnerships to drive sales for early growth?
Inbound marketing is currently the greatest ROI method of generating demand for your offering. This really boils down to putting out high authority content through Search and Social channels so you can start to engage with prospects and steer them inwards to your automation system. From there lead nurturing takes over to heighten their trust and knowledge to create sales ready leads. Cold calling is a low ROI method and really only works well with highly targeted segments from our experience. LinkedIn is good for B2B and strategic B2C. Partner Marketing can help to create ongoing lead flow of high quality if done right. You may call me if you want specifics on your situation. More detail from you will allow for a more relevant answer.Zamir JaverZJ
-
What is the best way for a fin-tech (mobile wallet) startup to approach a bank for an operational partnership? For eg. Stripe & Wells Fargo
Depending on the market, a bank is going to look at a combination of low-cost customer acquisition (particularly in strategic growth segments), mass-market desposit mobilization, credit portfolio growth and fee-based income. The respective weight of these, in terms of relative importance, will depend on the bank and its strategic objectives. It will also vary based in whether you are talking to an acquiring or an issuing bank. The best way to approach a bank is therefore to identify which core business element your startup is best positioned to support, and which bank is likelier to find the value prop attractive. I would suggest talking to the head of retail banking, the head of credit business and the head of acquiring business.Aiaze MithaAM
-
How do I work around the fact that big companies, that want my service, have policies not do business with small companies like mine?
Your business model seems to be a SAAS model (software as a service). The best way to make them forget about your company size is to provide them with a working free trial offer of your software and to get them to input as much of their own data into it so they will think twice before switching to another provider. I wish you success and prosperity. François B.François BertrandFB
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.
