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Question

We are a business directory (bloo.com.au) and work with capsule as our CRM & and freshbooks for billing and mailchimp for mail. Capsule is our central repository for our customer data but it gets it's data through an API with bloo.com.au. Can anyone advise of the best way to tag and manage these customers we have so that I can set up communication campaigns depending on the type of customer they are and also what products they have with us. Here is an example of the types of customers;
Type Examples;
New FREE listings
Edited FREE listings
New Paid Listings

Product Example;
basic, premium or ultimate listing (paid)
website
SEO
SEM

Is there a product that will enable a "less technical" member of my team to manage this. What is best practice here. Any help would be much appreciated.

Email Management

Email Marketing

Answer

Josh Michael answered

You need to think about these auto-responders in terms of events. If you can put data up on MailChimp when an event takes place, you can manage auto-responders off of that data. Here is some additional information from their website. http://kb.mailchimp.com/article/how-do-i-create-an-autoresponder