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I have an established service/business I have been running for years, and I am considered an expert in my field. I am rebuilding our very old site, which will have many new features and a membership aspect. Unfortunately, my pricing has remained the same over the last several years, and I have always given away more for free than I should have from a business standpoint. I want to make this a viable business model and compensate myself for the time I pour into it. The new site launch brings so much to the table, but it will also cost more to maintain. How do I raise my prices without losing my customers? How do I price our new products without pricing them out? There is no one else who provides this local service.

Pricing Strategy

Membership Marketing

Marketing Strategy

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Holman Skinner answered

Don't waver. Be firm in your decision. Present to your client how your services can benefit them. Also this helps you in narrowing down your niche of ideal clients.

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