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Search Engine Optimisation: How can I improve my website rankings?
DK
DK
Daniel Ku, B2B Sales + Demand Gen Leader | Startup Marketer answered:

Without access to your Google Search Console, Google Tag Manager or Analytics, I can't give you an informed answer on how to improve your search ranking.

However, based on what I see from your website from running it through Google PageSpeed Insights, here's what I recommend for some quick wins on both the technical SEO side and the content site.

Your website page speed is quite slow so there's a lot you can do on the technical SEO side. When someone lands on your website, there are too many page requests which slows down loading time.

- You should remove any unused Javascript or CSS that interferes with loading of above-the-fold content. It looks like you have 228 requests, you might want to cut down some files or combine them.

- Reduce your image size with a tool like Smush. Large image sizes that aren't optimized will slow down your website.

- Google penalizes websites that aren't built for mobile. Based on my observations, your website is really lacking for mobile usage which will be a major roadblock for your ranking.

On the content side, it doesn't look like you have a robust keyword strategy based on the content I've read. You have roughly 30-40 organic keywords driving visitors to your website. Your website is quite a niche so I can't see you ranking for massive amounts of volume. On the good side, your content is pretty robust especially with your APKs and How-To's

- I'd recommend doing more keyword research to inform your content strategy. You can write keyword-rich and mobile-optimized content for your audience which includes additional links internally and externally to other websites.

Also, there are a few things you should consider:
- Fixing broken links on the website so nothing leads to a 404 error.
- Aim for "Position Zero" on Google. Content snippets that get featured for quality answers are great for increasing website traffic.
- Use H1 and H2 headers in your content.
- Optimize images for search.
- Improve website experience for users,

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