Techopedia defines a mobile ad platform as an «intermediary between mobile publishers and advertisers.” In layman’s terms, a mobile ad platform is a place where advertisers can purchase ad spots that are delivered on mobile websites and apps. These platforms work two-ways. With the basics out of the way, let us look at some of the best ad platforms for mobile advertising. With Google ads, ads can show on both desktop and mobile devices.
Instagram is another good option for advertisers since it’s a mobile-first platform created with the mobile audience in mind. While Bing may have smaller market share than Google, your advertising budget could spread farther on the 2nd place search engine. On average, you will pay 70% less for Bing Ads than Google. Lower costs are not the only advantage of using their Bing's mobile ad platform, though. Since being acquired by Google in November 2009, Ad Mob has become one of the most popular mobile ad platforms. The platform is beneficial for companies aiming to monetize by showing ads in their mobile app.
Tube Mogul is a demand-side, mobile ad serving platform that started the non-human traffic credit program in 2016, concerned that their clients might be flooded with non-human traffic. Without having a clear idea of who sees your ad and which ads perform best, mobile ads are a waste of time and money. Key metrics include CPC or CPM, the total number of conversions, and CTR.
But it is a good start to look at the statistics for each solution for a mobile ad platform comparison.
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