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MenuWhat are the best platforms to find or advertise an app development service on partnership basis?
We are planning to develop one custom App per year for our customers on business partnership basis where our role will be App development and support. But we are looking for reliable as well as good business strategy firm or individual. What is best platform to find them or advertise our service ?
Answers
If I understood correctly, you are planning to create the app for free in exchange for percentages/shares in the business/startup?
If so, the best option would be to partner with accelerators/incubators and other organizations that work with startups who have good ideas. I personally work with hundreds of startup each year, so if you're interested, we can talk and possibly collaborate.
Good luck
Difficult to answer this question, as the answer relates directly to type of App.
Might be useful for you to book calls with various people off Clarity, where you describe your App + Business Model, then describe a unique marketing flow for each App.
Hi there,
Having worked in the technology space for over 6 years and established strategic partnerships, there are several ways you can look for firms or individuals that needs your services.
From what it sounds like, you are looking to help people outsource their app development/support for their company While there is definitely a market for this type of service, you need to start getting granular and drilling down to the ideal industry that needs your services. You will need to employ a dual approach of cold outreach and strategic marketing to generate your business partnership.
First, you need to narrow down the ideal types of businesses you want to target. What types of companies or individuals are in need of your services the most? Why? What is the value proposition for them to use your service and why should they care?
After determining this, it's time to put together some marketing campaigns to help drive the value proposition of your service. There might not be a best platform to find or advertise your service- you will need to try many different avenues. Perhaps you can start here on Clarity.
I've spoken with hundreds of companies in your shoes so I am happy to jump on a call and communicate several methods that might work for your company as well.
Best,
Kevin
Techopedia defines a mobile ad platform as an «intermediary between mobile publishers and advertisers.” In layman’s terms, a mobile ad platform is a place where advertisers can purchase ad spots that are delivered on mobile websites and apps. These platforms work two-ways. With the basics out of the way, let us look at some of the best ad platforms for mobile advertising. With Google ads, ads can show on both desktop and mobile devices.
Instagram is another good option for advertisers since it’s a mobile-first platform created with the mobile audience in mind. While Bing may have smaller market share than Google, your advertising budget could spread farther on the 2nd place search engine. On average, you will pay 70% less for Bing Ads than Google. Lower costs are not the only advantage of using their Bing's mobile ad platform, though. Since being acquired by Google in November 2009, Ad Mob has become one of the most popular mobile ad platforms. The platform is beneficial for companies aiming to monetize by showing ads in their mobile app.
Tube Mogul is a demand-side, mobile ad serving platform that started the non-human traffic credit program in 2016, concerned that their clients might be flooded with non-human traffic. Without having a clear idea of who sees your ad and which ads perform best, mobile ads are a waste of time and money. Key metrics include CPC or CPM, the total number of conversions, and CTR.
But it is a good start to look at the statistics for each solution for a mobile ad platform comparison.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
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What are some recommended ways to generate leads and establish B2B strategic partnerships to drive sales for early growth?
Inbound marketing is currently the greatest ROI method of generating demand for your offering. This really boils down to putting out high authority content through Search and Social channels so you can start to engage with prospects and steer them inwards to your automation system. From there lead nurturing takes over to heighten their trust and knowledge to create sales ready leads. Cold calling is a low ROI method and really only works well with highly targeted segments from our experience. LinkedIn is good for B2B and strategic B2C. Partner Marketing can help to create ongoing lead flow of high quality if done right. You may call me if you want specifics on your situation. More detail from you will allow for a more relevant answer.ZJ
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Investor and strategic partner wants to do similar/same business with his brother in 2-4 years whilst still being a partner with me
Hi, Legitimate question. Business wise, it would not make sense to train someone who you know - in advance - is going to be a competitor. That said, there are so many competitors in the industry that you are talking about, so this makes what your partner is doing a little less strange. The ideal solution would be to condition the little brother's training and involvement on the following: 1. a minimum time investment in your company - meaning he has to devote x amount of work hours (with no payment or minimum wage). 2. You get a percentage in any future profits he generates through his future business (assuming it is indeed in the same industry/field). So basically, you will be training someone to setup a company in which you also get percentages from the profits, which makes his training an investment, and not a competitor. on a personal note: you could have written your question in 1/4 of the length/space - this is something that you should work on if you're going to be dealing with customers and people (please don't be offended, we learn from feedback, not praise). I've successfully helped over 300 entrepreneurs, startups and businesses, and I would be happy to help you. After scheduling a call, please send me some background information so that I can prepare in advance - thus giving you maximum value for your money. Take a look at the great reviews I’ve received: https://clarity.fm/assafben-david Good luckAB
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Should we use another small startups API for a core piece of functionality or build a 'lite' version of our own?
So the question is what are your "Plan B" options. Let's assume for a sake of argument you've weighed the options (build your own, buy from an established competitor, partner with this startup) and you've decided that partnering is the best option. One way you could protect yourself in the event this company either shuts down or pivots and no longer supports what you need, you could negotiate to have the code put in an escrow account that has triggers to release the code to you. You of course will be restricted to the usage (e.g. you couldn't take it and compete). I've used escrow agreements in past deals and can discuss the details if your interested. Caveat, I'm not an attorney so can only provide business advice. Good Luck!GS
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I need partners to help my company launch. How many shares and/or how much profit do I offer to get them?
There are several factors to consider: 1. Profit share does not have to equal equity. As an example, two people can agree to split net profits 50/50 even though the percentage of equity is split 60/40. Just get it in writing. So find out their expectations for long term income and equity. Are they expecting a share of net profits or just the ability to recoup their investment when you sell the business? 2. What value do they bring to your business? Are they funding? Are they bringing significant contacts or the ability to secure contracts? Are they helping with infrastructure or product development? What would you pay someone in salary with no equity to do the same exact thing? 3. Are the short term or long term? In other words, once they help you launch, do they continue to have value in building the company? Or, are they no longer needed? There is no right answer to how you compensate them for helping you get started. But, try to look at all the value variables. Maybe that will help you identify what they are ultimately worth and what a fair, win-win offer would be. It sounds like they are very reasonable and you have a good opportunity to get their help for a reasonable compensation package. Good luck. If you would like to talk more about this at no charge, I offer a one time free call to new callers. Just use this link to schedule a call. https://clarity.fm/kevinmccarthy/FreeConsultKM
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How do I setup a strategic partnership agreement without having to do a rev/profit share deal?
If you are really investing in a strategic partner (one that will provide mutual benefit in the end, either in terms of revenues, access to financing or other resources) then revenue sharing isn't absolutely necessary. In the partnerships I help to form, they are often around shared value (http://www.fsg.org/OurApproach/WhatisSharedValue.aspx) which means shared revenue isn't the absolute aim. What is the aim, however, is sharing information, knowledge, technical assistance, operational help, etc) and build a lasting framework for engagement together into the future that will benefit both parties. I am happy to help you negotiate these types of partnerships (it's what I do!) so feel free to get in touch.JS
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