Question
Dear Sales/Marketing Experts, I own www.newevolutionvideoproduction.com and am looking for help in creating an effective sales strategy for generating more qualified leads. After 13 years in operation, I have heavily relied on SEO and PPC for lead generation, but now times are changing. Do I need to build a list and cold call, networking events, conventions? Any help is appreciated. Thanks.
Answer
Richard, as conveyed before, build a lead list based on target audience and do email marketing, cold calling, plus quality content marketing and leverage LinkedIn, there will be no stopping for you.
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