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Steps. It's a process until you get to revenue neutral. Look at your plan and determine how much you need to get through phase 1. As you approach the completion of phase 1 (or start running out due to unforeseen issues), launch phase 2. This effort will show present investors that you can achieve key milestones (or deal with adversity), plus you might be able to increase the company valuation and, thus, reduce dilution.
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