the startups.com platform about startups.comCheck out the new Startups.com - A Comprehensive Startup University
Education
Planning
Mentors
Funding
Customers
Assistants
Clarity
Categories
Business
Sales & Marketing
Funding
Product & Design
Technology
Skills & Management
Industries
Other
Business
Career Advice
Branding
Financial Consulting
Customer Engagement
Strategy
Sectors
Getting Started
Human Resources
Business Development
Legal
Other
Sales & Marketing
Social Media Marketing
Search Engine Optimization
Public Relations
Branding
Publishing
Inbound Marketing
Email Marketing
Copywriting
Growth Strategy
Search Engine Marketing
Sales & Lead Generation
Advertising
Other
Funding
Crowdfunding
Kickstarter
Venture Capital
Finance
Bootstrapping
Nonprofit
Other
Product & Design
Identity
User Experience
Lean Startup
Product Management
Metrics & Analytics
Other
Technology
WordPress
Software Development
Mobile
Ruby
CRM
Innovation
Cloud
Other
Skills & Management
Productivity
Entrepreneurship
Public Speaking
Leadership
Coaching
Other
Industries
SaaS
E-commerce
Education
Real Estate
Restaurant & Retail
Marketplaces
Nonprofit
Other
Dashboard
Browse Search
Answers
Calls
Inbox
Sign Up Log In

Loading...

Share Answer

Menu
New Business Development: How to attract more corporate clients if you are a small software development company but have a proven track record?
JB
JB
Joy Broto Nath , Global Corporate Trainer & Strategist answered:

It is amazing to read how much your company has achieved. To attract the corporate clients as you have talked about, you must sharpen your marketing skills.
The way enterprise technology and software companies need to approach marketing themselves is evolving and it is imperative to leverage tactics that will produce real results. To maximize their investment in marketing initiatives, organizations should look for strategies and tools that have the most potential to engage decision makers by proving that they understand what challenges their target industry faces, that they are a thought leader and have a unique solution that can provide substantial ROI.
Webinars are particularly useful, because by requiring people to exchange their contact information to register, you will be able to build your contact database and engage in marketing or sales activities with those contacts in the future. There are few things more powerful from a technology marketing standpoint than your target buyer saying to themselves, “That solution worked for another company just like ours, so maybe it will work for us to?” That is the point behind client testimonial videos.
You can read more here: https://www.insivia.com/7-key-marketing-strategies-technology-software-companies/
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath

Talk to Joy Upvote • Share
•••
Share Report

Answer URL

Share Question

  • Share on Twitter
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Share by email
About
  • How it Works
  • Success Stories
Experts
  • Become an Expert
  • Find an Expert
Answers
  • Ask a Question
  • Recent Answers
Support
  • Help
  • Terms of Service
Follow

the startups.com platform

Startups Education
Startup Planning
Access Mentors
Secure Funding
Reach Customers
Virtual Assistants

Copyright © 2025 Startups.com. All rights reserved.