Search Engine Optimization (SEO) has become a buzzword with Internet marketers. In fact, it is so important for drawing targeted traffic to your site that there are companies that exist only to help you optimize your site for the search engines. To get first time clients follow these steps:
1. Rank Your Own Site: Reaching a targeted audience reduces the need to sell people on your ability. One of the easiest ways to reach this audience is to rank your own website for local SEO and marketing search terms. Business owners searching for relevant terms will already have an idea of what they want, so you will not need to promote the overall concept. Most business owners use Google as it is the major player in SEO as compared to Bing, Yahoo, and others to search. If you appear at the top ranks in Google, there will also be less need to promote yourself as your rankings will speak for themselves. To boost your rankings further you must understand Google algorithm as well as ensure to attract organic traffic to your site.
2. Facebook Advertising: In comparison to many advertising platforms available, Facebook has a large user base, a lot of demographic data, and is affordable. Using broad terms will not be amazingly effective but targeting local businesses in your area can provide good results. There may also be local business groups, with the opportunity to communicate directly with potential clients. This initial communication can be highly effective, providing a chance to build a relationship first before promoting your SEO services.
3. Target Sites with Low Rankings: Businesses with high search rankings are probably already using SEO services, but sites lower down might not be. If a business has a website, they are naturally hoping to get traffic, but outside of the first page, the traffic will always be negligible. Contacting business owners struggling with rankings is a great way to find clients, particularly if you have plenty of proof of your abilities.
4. Local Business Meetings: Local business meetings provide an opportunity to meet in person. Building a relationship increases the chances of gaining a client, with most business owners reluctant to agree on a contract immediately. The bigger clients, paying a higher monthly fee, will want to meet on multiple occasions, so a meeting can help you begin the relationship.
5. Recommendations and Referrals: If you can gain a few initial clients, recommendations and referrals can help you build your business into a profitable enterprise. Make sure you have a solid local SEO reseller on your side if you are targeting local businesses. Most business owners have their own clients, suppliers, and friends, so a recommendation will go a long way. This process can often occur organically, but you can speed it up by offering discounts for any existing clients who refer new business. It is vital that you can identify potential referral opportunities as it goes a long way in building trust in you.
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