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Marketing Strategy: I'm working on the marketing plan for my digital development agency (web & mobile). If I only read one book on the subject, what should it be?
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IW
Ian Wynne, Founder at The Superhuman Project answered:

The suggestion by James is great. Here is another good option that you can look into:

http://www.amazon.com/Guerilla-Marketing-Inexpensive-Strategies-Business/dp/0618785914/ref=sr_1_1?ie=UTF8&qid=1383588504&sr=8-1&keywords=guerilla+marketing

Great foundation for the basics of marketing.

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