Ian Wynne is the Founder and CEO of Mythical Media, & Founder of The Super Human Project.
Ian sits on the boards of a number of Start Up companies in an advisory role for revenue modeling and marketing.
The suggestion by James is great. Here is another good option that you can look into:
http://www.amazon.com/Guerilla-Marketing-Inexpensive-Strategies-Business/dp/0618785914/ref=sr_1_1?ie=UTF8&qid=1383588504&sr=8-1&keywords=guerilla+marketing
Great foundation for the basics of marketing.
