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Strategic Marketing: Which method or platform is suggested that I use to launch and market a new type of messenger app I developed?
NL
NL
Nora Leary, Marketing and public relations professional answered:

In terms of who to target first, it'll likely have to be the free users, just to build a base. As you add on more features, these users will likely be open to paying for them. For platforms to launch/market the product, it's important to look at the buyer persona. Where are they/what platforms do they use? You'll want to be on the same ones.

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