Question
This is not a social messenger app. I have 2 types of users, users that use it for free and PAYG and monthly subscribers. Who do i target first? Free users cannot use it without subscribers, vice versa.
Answer
In terms of who to target first, it'll likely have to be the free users, just to build a base. As you add on more features, these users will likely be open to paying for them. For platforms to launch/market the product, it's important to look at the buyer persona. Where are they/what platforms do they use? You'll want to be on the same ones.
