What SEO related tasks should be done when moving an existing domain from Drupal to WP, and hosting partner & all existing content should be replaced

Personally I'd:

- Crawl the existing site - save to Excel
- Run a search in Google for:

site:domain.com

Then export the list (use Chrome SEO quake extension) and add to Excel

Put both lists into 1 Excel file & de-duplicate.

Next, get the sitemap of your new site, so you have all the URLs.

Then map every old page from the site crawl and Google site: command search export to a NEW URL on your new site structure. Try to match to relevant pages.

This way you can build '301 redirects' from the old URLs to the new ones, to help avoid too much loss of link equity (and avoid too many 404 error page views by visitors!).

If there's a lot of pages, prioritise older (old structure) pages that have:

1) Most number of backlinks
2) Most amount of traffic (if you have Google Analytics access).

Lastly, if you can access server log files, you can parse this info from these and look for other pages to redirect... though this is quite a lot more advanced.

Oh, and yes - Google Search Console (WMT) - you can check for 404 error pages there to redirect to (ideally relevant!) pages on the new URL structure.

Hope this helps!

Well, to be honest using Wordpress for e-commerce is a big no-no.

It’s bloated, easily hackable and not a truly scalable e-commerce solution for serious selling.

Moving a domain and hosting providers does not affect SEO, unless there is an issue with the previous or new server being blacklisted.

That being said, it doesn't look like their current site has a lot of SEO juice anyway. Changing all the URLs WILL hurt their SEO if those are the URLs in their backlinks. I recommend looking at their backlinks to see which ones you should redirect, testing the site for broken links AFTER your restructuring is complete, and making a new sitemap.

I could give you a more specific checklist or help with your sitemap, but I would definitely need more specifics.

Yes, 301 redirect old page names to new relevant ones. If you have almost no non brand ranks, then don't overthink it but do the redirects. Then as always look at your bad links using variety of tools and compile all the links. Review each one because some with low authority may be ok and visa versa. Google Search Console is where you upload the dissavow file to turn bad links "off". Then check the new site for duplicate content. Start adding more in depth pages and blog posts including great content worth linking to and email people who link to similar content to promote it along with Facebook boosts.

How did your relaunch go?