Loading...
Answers
MenuFor SEO, is it better to use sub-directories or sub-domains when geo-targeting by country?
Answers
I have been working in SEO for over 10 years and have built search agencies from the ground up. I've also worked with some big brands on International SEO like Active.com, as well as many US based chains like Extended Stay Hotels.
I suggest sub-directories as they are MUCH easier to manage and promote via SEO.
You can't have specific local IPs with sub-directories, but you can with sub-domains. But that's not hyper critical, there are WAY more important factors. Plus, you can geo-target in Google Webmaster Tools. Your current structure for sub-directories is perfect: http://drivingtests101.com/Canada/Ontario
With subdomains, each will be treated like a brand new site. So you would have to work very hard to get each to gain good authority SEO-wise. Plus managing and hosting lots of subdomains is a ton of work!
In order to not get penalized you need to:
Implement the the "lang" and "hreflang" tags in the HTML of each country directory and all pages within.
Have unique Title tags and descriptions written in each language.
Have unique content for each country and state page. Written in each respective language.
Yes, its a TON of work but hey, you are trying to take over the world! If you are serious about international search traffic then you will do these things and the costs should be balanced out with the extra traffic you'll get. If you can make the root domain super authoritative then it will boost ALL of the internal pages. This is also key to ranking well for international search.
I'm open to a follow up call to elaborate on any of my responses or to answer other questions.
There's no way to answer this effectively via a message. If you want to talk about this and get solid info, let me know. As you already know, we are ranked for some of the most competitive terms in the world... So we know our stuff.
SEO is a VERY dangerous field to "get it wrong" in... Because a Google slap is not something you ever fully recover from... Don't risk that.
The new hummingbird update is currently rolling out too... That makes it that much more important to get it right.
Why use either? Set the site up correctly off the bat with WP and use pages and sub pages. Build an authority site, silo correctly and use a good SEO service.
Let me know if you need further advice as I am an SEO specialist.
Lee
I would go with subdomains unless you are using the same content across the various countries as it applies - don't want duplicate content issues.
Also use hreflang for languages and regions https://support.google.com/webmasters/answer/189077?hl=en
The Geo-Targeting feature allows you to provide Bing with hints about the intended audience for your website (or a section of your site) by connecting it to a country. Whereas other Webmaster Tools let you do this only at the site level, the Bing Geo-Targeting feature provides you with additional flexibility: multinational sites do not need to verify each section they want to geo-target separately . Instead, Bing Webmaster Tools Geo-Targeting allows you to define a country audience for your entire website or for sections of your website from within a single view. On top of that, you can do this on multiple levels:
1. At the domain level: this option allows you to geo-target an entire domain to a specific country. This option will only be available for sites that are on so called “geo-targetable top-level domains”, such as .com, .org, .net. With a few exceptions, country-code TLDs (ccTLD) will not be able to set a country-affinity at the domain level, as the ccTLD continues to provide the stronger hint. However, they will be able to use all the following options as well.
2. At the subdomain level: this option allows you to set a country affinity for an entire subdomain on your site. This is great option if you are using sub-domains on your site to segment your content by country, say http://nl.example.com for the Netherlands.
3. At the directory level: this option allows you to set a country affinity for a specific folder on your site. A great option if you are using country-specific directories or folders on your site, say http://www.example.com/italy/ for Italy. All pages within the folder will be considered to be for your Italian audience.
4. At the page level: for even more flexibility, you can set a country at the page level. This is a great option if you have a single landing page for visitors from a specific country. For example, a site in the Netherlands — hosted on the a .nl ccTLD — can designate a single page to be targeted to a German audience, say http://www.example.nl/willkommen-deutsche-gaeste.html.
You should use the Geo-Targeting feature for sites or sections of a site that are dedicated to a specific country and you are not hosting them on a local country-code TLD that matches the country. If you are targeting a specific country and your domain already uses a local TLD you also do not need to geo-target the pages on your site. Also, there is generally no need to geo-target sites or site sections that are of aimed at a global audience or that apply to multiple countries at once. If, for example, you have a multilingual site that has a German section, you should not target it to Germany if you also are targeting other German-speaking audiences, such as those in Switzerland and Austria with the same content.
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath
Related Questions
-
How can I convince a client to sign up a 12 month SEO contract?
The best way to work around something like this is to map out the long-term strategy in phases. Build out a brief project map that outlines what they will receive within the 1-3 month period, the 4-7 month and the 8-12 month period. Set micro objectives for each period and this will give the client a bit more confidence in the short-term plans as well as the long. The key thing to remember here is that the client will often be worried about being tied into a contract that doesn't deliver results. As a result, you need to show why you need the time that you do. One thing that I often throw in is an extra incentive for longer contract lengths - for example, an extra PR/content campaign or some paid advertising extras. Try to assure them of some shorter term results that you can obtain as 'quick wins' and build their confidence this way - the major targets will always be longer term but if you can demonstrate that there will be progress between then they will be a lot more receptive.MH
-
What is the best way to write blog articles to maximise SEO benefit? I know the needs of my audience, will address them but also like SEO traffic.
Great question, To get traffic from SEO it must be done diligently. And the best way to do that is from a well structured article. The key things to remember that will help your pages rank well: Keyword Headings Put your most important keywords here. They must be coherent, simple yet descriptive. If your blog allows you to insert H1 headings into your article, do so. Don't cram too much info into keywords though, Search engines are smart and recognize when someone is spamming. Maybe do a bit of research using 'Google Keyword Tool' In Google Adwords and see if your keywords are popular search terms. Links and Back links Include links to relevant info when you can, the more credible sources your website links to, the better appeal it has to search engines. Also include back links. Back links are links to a location somewhere that also features a link going directly back to your site, these also give your article good standing. Duplicate Content Try not to say anything twice, and if you do use different terminology. But the main focus here is to always write fresh content. If the content of your article has been written word for word somewhere else first how can yours possibly be more credible? Also write often, the more frequent you post articles, the more frequently your site will be "crawled" by bots. If you do this well your listing can only rise. Be Unique and have the Best Info This entails just doing what you do and doing it well. It might be difficult to compete with other websites if the topic your discussing is already covered in great detail. The best position to be in is one of having information that everyone wants but cannot find anywhere else. A good tip for this is finding a specific niche that suits you well to draw in traffic to your general topic. Hope this helps you get started. For an in depth look at SEO rankings, take a look at the 'Periodic Table of SEO Success Factors' http://searchengineland.com/seotableCR
-
Is it possible to increase my site's SEO by getting blogs/other websites to provide back links to my site?
If you got 5000 sites to link to your site using the same keyword you'll likely be flagged for spam and attempting to manipulate the search results. That is an old-school attempt at SEOing a site that Google and the other search engines have already developed algorithmic answers to. There are three aspects to building up your search rankings. 1) On-Site Optimization: Your site has to be coded in a way that is search and mobile friendly. You need to optimize your content for searcher's topical interest's (keywords), and give your visitors a great on-site experience by focusing on usability issues. 2) Content: You need to create and publish awesome content that fills the needs of the audience you're trying to reach. Write blog posts and create other forms of content that answer questions, provide tips, and map out solutions that truly illustrate that you are an authority on the topic. 3) Social Engagement / Links: Links are an important part of the algorithm, but getting a bunch of sites to link to you using keywords is the wrong approach. You need to be engaging on social media and (to a far lesser extent) socializing your content above. But the more you engage, the more others will socialize your content for you, which is where authority is really built.SD
-
Will moving my website to another web host / server affect my google rankings?
Typically just moving from one server to the next has no issues at all so long as you're not making any other changes to the site, such as changing URLs in a re-design process. Just make sure its a quality, respected server. If the server has issues then, yeah, you'll inherit them. But otherwise you'll be fine.SD
-
Will redesigning a website (ground up) ruin the search ranking of a site?
TL;DR -> Yes you will risk it if you don't perform a proper audit and migration from the original platform. Any type of architecture changes can 100% ruin your SEO if you are not migrating content and topics correctly. Many people assume this is limited to URI structure but underestimate the power of Topical hierarchy and the content, internal linking and URI structure which play a crucial role into any migration effort. If you have any questions about the migration process, give me a shout. Decent free migration checklist: https://searchengineland.com/site-migration-seo-checklist-dont-lose-traffic-286880TM
the startups.com platform
Copyright © 2025 Startups.com. All rights reserved.