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Branding & Identity: How do I choose a name for my B2C consumer finance/payments business which exclusively uses traditional marketing strategies?
JB
JB
Joy Broto Nath , Global Corporate Trainer & Strategist answered:

It is your business, and you can name it whatever you want, but before that you do so, you must know how B2C companies work.
B2C, or business to consumer, is the type of commerce transaction in which businesses sell products or services directly to consumers. More recently, however, the term B2C refers to the online selling of products, or e-tailing, in which manufacturers or retailers sell their products to consumers over the internet. B2C is one of four categories of e-commerce, along with B2B, C2B and C2C . When Netscape developed Secure Socket Layers encryption certificates, consumers began to feel more comfortable transmitting data over the internet. Web browsers could identify whether a site had an authenticated SSL certificate, helping consumers determine whether a site could be trusted. The mid-1990s and 2000s saw the rise of e-commerce through sites like Amazon and Zappos. Now, it's rare to see a consumer-based business that does not also sell their products online. Consumers enjoy the convenience of online shopping in their own homes, while businesses thrive on the low overhead. With a virtual storefront, a business does not need a storefront or a large inventory always stocked. This is ideal for small businesses such as jewellery stores and bakeries.
You can read more here: https://www.businessnewsdaily.com/5085-what-is-b2c.html
Besides if you do have any questions give me a call: https://clarity.fm/joy-brotonath

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