We've had some great results with Facebook advertising. My business is publishing, but I've invested thousands of dollars and nearly 100 hours researching and practicing how to find the right audience on FB, so I think anyone can advertise there successfully. The best part of Facebook is the ability it provides advertisers to target anyone. You can target locations, age, male/female, income and, yes, even homeowners. We've had success using video views to narrow our audience and create hot prospects. Let me know if you have any questions.