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What are great examples of successfully launching digital two sided marketplaces other than the Airbnb example people always quote?

Digital Marketing Strategy

Digital Marketing

Digital Strategy

Dan Martell answered

Here's an evernote file of things I've found and liked around the internet re: 2 sided marketplaces. All digital, although not sure exactly how "successful" they are - but more for reference.

Quality / Copywriting
https://www.yourmechanic.com/works#mechanics
https://www.airbnb.ca/?locale=en
http://powhow.com/

Community Engagement
http://www.houzz.com/ideabooks
https://www.healthtap.com/
https://www.airbnb.ca/wishlists/popular
https://www.wello.com/class/set/Yoga/

Categories / Search
http://www.etsy.com/
http://fiverr.com/
https://www.airbnb.ca/s/moncton?source=hdr
http://takelessons.com/search?q=4gq30T

Deliver of Service
www.hotelstonight.com
www.uber.com
https://www.medicast.co/
www.wello.com
www.takelessons.com
www.taskrabbit.com

How it works
https://www.taskrabbit.com/how-it-works

https://www.zaarly.com/howzaarlyworks
http://takelessons.com/students/how-it-works
https://www.wello.com/how-it-works/
https://www.medicast.co/how-it-works
https://www.healthtap.com/#how_it_works
https://www.wello.com/how-it-works/
https://www.odesk.com/info/howitworks/client/
http://www.guru.com/emp/takeTour.aspx

The Why
http://nest.com/smoke-co-alarm/why-we-made-it/#nobody-ever-looks-up

Supply Side
https://www.elance.com/q/find-work

http://www.guru.com/pro/index.aspx

https://www.odesk.com/info/howitworks/contractor/

http://takelessons.com/teachers

https://www.zaarly.com/selling
http://www.skillshare.com/teach
https://www.udemy.com/teach/
www.powhow.com/open-your-own-studio
https://www.airbnb.ca/rooms/new

Conversions
http://www.justanswer.com/
http://www.skillshare.com/

Referals
http://www.powhow.com/open-your-own-studio
uber.com/invite/rjif2

Subscriptions
http://www.powhow.com/open-your-own-studio
http://premium.docstoc.com/subscribe/plans
http://www.rocketlawyer.com/plans-pricing.rl

Help Center
http://help.zaarly.com/
https://www.airbnb.ca/help

Pricing
http://www.rocketlawyer.com/plans-pricing.rl
http://www.powhow.com/open-your-own-studio
http://premium.docstoc.com/
http://mixergy.com/premium/
http://wistia.com/pricing
https://teamtreehouse.com/subscribe/plans

Mahesh Bhatia (Early-stage pitch decks) answered

This Nov 2012 blog post by Bill Gurley of Benchmark Capital is very insightful, and cites some great examples as well:

All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces
http://abovethecrowd.com/2012/11/13/all-markets-are-not-created-equal-10-factors-to-consider-when-evaluating-digital-marketplaces/

Also, see the deck here which takes Bill Gurley's ideas above and translates them into an evaluation framework:
http://www.nirandfar.com/2013/03/making-a-marketplace.html

Willis Jackson answered

A friend of mine started http://www.apptopia.com/. You can judge success from your own lens.

Jed Schneiderman answered

Is eBay not a great example of a 2 sided marketplace?

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