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Sales: Should I hire a sales executive for my travel startup?
CW
CW
Chris Waldron, Executive Accountability Coach answered:

Hi, even if you hired a sales executive you would need to give them training on your product so they could effectively sell it. And even then the person would ideally need to know the best way to sell it, as not all sales executives are good at building the sales process itself.

The idea thing for you to do in my mind, is sell that yourself, or hire a sales consultant to help you build the process. You will pay more in the short term for a cinsultant, but the sales should make that money back. Once you are accutley aware of how to best get leads and covert them, you can hire sales staff and have them refine it. By that point you should have some income to be able to pay them Base+.

It is likely you could get commission only sales folks, but in order to do that they need certainty that you at a minimum know how to sell your own product and they can spend the time working for you and making enough money doing so.

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